VALORE ITALIA
Embodying Valore Italia, Gruppo Florence is an ever-evolving industrial project that promotes Italian manufacturing excellence in the luxury sector globally. The group is committed to preserving heritage while tackling the challenges of ecological transition, technological transformation, and generational shift, bringing entrepreneurs together in a unique ecosystem.
Gruppo Florence creates and promotes “Le Mani Della Moda” (The Hands of Fashion), a film and photography project consisting of a series of docufilms. A visual campaign celebrating the heart of Italian fashion: the people who, with skill and passion, work behind the scenes of this fascinating industry. Together with the docufilm, the photographic project includes a series of portraits of Gruppo Florence employees who honour the craftsmanship handed down from generation to generation and who keep alive the authentic value of Made in Italy.
The first episode, entitled “Le Mani Della Moda Episode 1 by Central Saint Martins” (University of the Arts London), has garnered important results with its participation in international film festivals.
GRUPPO FLORENCE ACCELERATES THE LABORATORIES’ GROWTH, OFFERING INNOVATION, SERVICES AND OPPORTUNITIES.