DISCOVER THE EPISODES
Watch the Trailer of the second episode
DISCOVER THE SECOND EPISODE
The second episode of Le Mani della Moda, signed by the students of the Polimoda high school of fashion, travels through Salento, Marche and Tuscany to tell five new stories of workshops and artisans.
The tale, between film images and photographic portraits, highlights not only the precision of gestures but also the strength of human relationships: generations that meet, traditions that are renewed, emotions that become a shared legacy. A choral journey that restores the vitality of Made in Italy as a living heritage in continuous transformation.
The Florence Group believes that true luxury comes from people, their stories, and the traditions handed down from generation to generation.
To celebrate this magic, Gruppo Florence set up a competition and awarded a scholarship to Polimoda, an Italian institute of higher education that won the competition for the production of the second episode of Le Mani della Moda, the docufilm that tells the hidden Italy of luxury, revealing the stories of some of the 38 workshops that make up Gruppo Florence. Alongside the docufilm, a photographic project enriches the narration of the faces and hands of those who continue to bring the Italian craft tradition to life.
LE MANI
DELLA MODA
IS A ROAD MOVIE
CELEBRATING
THOSE WHO MADE POSSIBLE
THE ITALIAN
KNOW-HOW
THE JOURNEY ALONG THE HIDDEN ITALY OF GLOBAL LUXURY
A true road movie, a docufilm that captures the essence of luxury craftsmanship, highlighting the passion and craftsmanship behind each garment.
The first project of 2024’s Le Mani della Moda: the journey along the Hidden Italy of global luxury was born from the union of emerging talents from Central Saint Martins, University of the Arts London, and consists of two parts: the docufilm and the photographic project. The campaign celebrates the professionals working behind the scenes of this fascinating industry and aims to inspire young talents to discover not only the glamorous side of fashion, but also the work, craftsmanship and research behind each creation. The photo project includes a series of portraits of Gruppo Florence employees who honour craftsmanship and keep the authentic value of Made in Italy alive.
The artisans themselves say: “We are custodians of the Italian manufacturing tradition, we make your garments with our hands”.
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Success is based on the economic, tangible and measurable value of industrial, financial and human capital, but also on the added value, which is an intangible datum linked to the care and passion of our workforce as indicators of sustainability and resilience, ensuring consistency and reliability of the Group’s real economic value.
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It is from this vision that the idea of telling the stories of life and passion that have made luxury possible, through Made In Italy around the world, began.
FIRST EPISODE
After its success at major international film festivals, gaining important awards such as selection at the LA Fashion Film Festival, the Istanbul Fashion Film Festival and the Madrid International Film Festival and nomination as Best Documentary at the UK Fashion Film Festival The docufilm Le Mani Della Moda – Episode 1 with Central Saint Martins is now available.
The first episode is now online on Gruppo Florence’s YouTube channel.
SECOND EPISODE
The new episode of Le Mani della Moda, signed by Polimoda students, will be presented during Milan Fashion Week, from 23 to 28 September 2025, at Anteo Palazzo del Cinema. Every day, multiple free screenings open to the public will recount the journey between workshops and artisans, in a choral experience of images and faces celebrating Made in Italy.